BIG4 signs TV sponsorship deal
New show brings the world of
caravanning into people's homes
THE BIG4 chain of holiday parks has sealed a sponsorship deal with the
latest travel show to hit Australia's television screens.
The two-year arrangement with Channel 7’s new travel programme
What's Up Downunder will bring the world of caravanning into viewers'
homes on Saturday afternoons.
The one-hour show is being hosted by musician and actor Frankie J Holden,
wife Michelle Pettigrove, country singer Tania Kernaghan and TV journalist
What’s Up Downunder is the only television travel program focusing
on caravanning, camping, touring, self drive and fly drive holidays
promoted through holiday parks.
BIG4 Holiday Parks chief executive officer Terry Goodall said his
organisation's sponsorship deal with the programme would go a long way in
showing support for the industry.
"It will also showcase regional tourism in Australia. As market leader,
BIG4 Holiday Parks must continually show support for the industry and
provide value for our park members," he explained.
Staying in holiday parks had come a long way over the years, with
consumers now able to choose many different product offerings from
standard powered and unpowered sites to luxury spa cabins plus activities
such as water parks and jumping pillows available at many parks.
"Supporting shows like What’s Up Downunder will only strengthen
this already growing category of the market," Mr Goodall added.
Show producer Colin Parrôt commented: "As the leading and only fully
national caravan and camping industry television programme, What's Up
Downunder is delighted to be partnering with Australia's leading
holiday park group BIG4.
"This powerful joint marketing alliance will be hugely beneficial for both
parties, and also to the industry as a whole."
What's Up Downunder will air on The Seven Network, including all
regional affiliates, until December 18 on Saturdays between 4pm and 5pm.
BIG4 has also signed an additional two-year deal with Mitsubishi Motors,
allowing members to enjoy special vehicle deals.
"Our members have already been enjoying the benefits they receive by being
a part of the BIG4 family and will continue to do so," Mr Goodall added.
Founded more than 30 years ago, BIG4 has over 180 holiday parks around
BACK TO CARAVANNING NEWS MAIN PAGE
SEND YOUR COMMENTS OR
STORY IDEAS TO
No part of this
publication may be reproduced or transmitted without
the prior written
permission of Dennis Amor.
All Rights Reserved