April 2010


BIG4 signs TV sponsorship deal

New show brings the world of caravanning into people's homes

THE BIG4 chain of holiday parks has sealed a sponsorship deal with the latest travel show to hit Australia's television screens.

The two-year arrangement with Channel 7’s new travel programme What's Up Downunder will bring the world of caravanning into viewers' homes on Saturday afternoons.

The one-hour show is being hosted by musician and actor Frankie J Holden, wife Michelle Pettigrove, country singer Tania Kernaghan and TV journalist Dean Allen-Craig.

What’s Up Downunder is the only television travel program focusing on caravanning, camping, touring, self drive and fly drive holidays promoted through holiday parks.

BIG4 Holiday Parks chief executive officer Terry Goodall said his organisation's sponsorship deal with the programme would go a long way in showing support for the industry.

"It will also showcase regional tourism in Australia. As market leader, BIG4 Holiday Parks must continually show support for the industry and provide value for our park members," he explained.

Staying in holiday parks had come a long way over the years, with consumers now able to choose many different product offerings from standard powered and unpowered sites to luxury spa cabins plus activities such as water parks and jumping pillows available at many parks.

"Supporting shows like What’s Up Downunder will only strengthen this already growing category of the market," Mr Goodall added.

Show producer Colin Parrôt commented: "As the leading and only fully national caravan and camping industry television programme, What's Up Downunder is delighted to be partnering with Australia's leading holiday park group BIG4.

"This powerful joint marketing alliance will be hugely beneficial for both parties, and also to the industry as a whole."

What's Up Downunder will air on The Seven Network, including all regional affiliates, until December 18 on Saturdays between 4pm and 5pm.

BIG4 has also signed an additional two-year deal with Mitsubishi Motors, allowing members to enjoy special vehicle deals.

"Our members have already been enjoying the benefits they receive by being a part of the BIG4 family and will continue to do so," Mr Goodall added.

Founded more than 30 years ago, BIG4 has over 180 holiday parks around Australia.



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