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June 2016
 

 


Richie Fort, Winnebago Australia

Mr Fort: big plans underway

New range set for launch at Brisbane show

Winnebago fired up
after record sales

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WINNEBAGO Australia is looking forward to a bumper year after a record first quarter of sales and production.

Business development manager Richie Fort said that with four of Australia's five major caravan and camping shows already wrapped up, the response to the company's entire range had exceeded expectations.

This had reinforced a commitment to improve production.

"Our 2016 sales are already on track to exceed those of 2015, which is a testament to the quality product coming out of the factory coupled with our great network of dealers who really know our product," Mr Fort said.

He and his team lead Winnebago’s national dealer network from a dedicated new sales office in Northgate, Brisbane.

"We marked our first anniversary as an Australian brand in February this year with the launch of our first Australian-built caravan ‒ the Burke ‒ and we have big plans underway for the Winnebago product range," he explained.

Executive manager (manufacturing and production) Paul Truman said the team focus was on "design to manufacture".

"The better the RV design the easier it is to manufacture, resulting in a higher quality and more enjoyable product experience for the client," he said.

Winnebago's first Australian-built caravan, the Burke
Winnebago's first Australian-built caravan, the Burke

"We have been leveraging the best design concepts in an expanded range of motorhomes, campervans and caravans, investing in existing staff and have also welcomed some new and talented people to our team."

Recent developments at Winnebago Australia include the appointment of design and process engineer Craig Jeffrey, who is responsible for designing and researching new products and providing project support.

Mr Jeffrey’s 22-year background spans automotive, trucking, residential hardware and home automation products and he has been focusing on the factory’s new computer-aided precision cutter used for cabinetry and which creates very precise panels to ensure a seamless interior.

"We know from customer feedback that internal styling is of major importance, and in the new all-Australian Winnebago caravan range we are doing this better than ever before ... the results are pretty spectacular," he said.

"Consistent manufacturing quality standards and cost effective, sustainable production are key priorities for the team."

Mr Jeffrey is working closely with Winnebago's new production manager Kevin Edwards.

With more than 29 years' experience under his belt in South Africa, the UK and Australia, Mr Edwards has been appointed to lead product development and production of Winnebago Australia's growing range of caravans.

"The release of all-Australian designed and built caravans under the iconic Winnebago brand is a major step forward for us, and the caravans we have coming off the production line in 2016 absolutely meet the needs of our modern market," he said.

The next all-Australian Winnebago caravan, the 22ft Mossman range named after one of Australia's most famous natural wonders, Mossman Gorge, will be launched at the Queensland Caravan, RV & Holiday Supershow this month.

Within the range are three models, from four to six berth and including an optional slide-out.

In total, Winnebago will be releasing eight new products at the Brisbane show.

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