'The rise of the
road trip is evident'
industry flourishing in epidemic as
other industries flounder
Nick Baker: Pinpointing where travellers
have stepped in to fill the gap
By Dennis Amor
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WHILE many businesses floundered during
Australia's COVID crisis, the caravanning industry actually flourished,
according to a new report.
Travel technology company TripTech ‒ responsible
for the popular CamperMate app which helps travellers
to book caravan parks and rent campervans
‒ has been analysing
the movements of independent travellers since the epidemic struck.
"The rise of the road trip is evident in the strength of the camping and
caravanning sector," its Summer Report says.
"However, the focus has shifted away from iconic road trip destinations to
more dynamic, regional trips."
The report points out that Australia's iconic, internationally-recognised
road trips have "suffered greatly" with the decline in international
"But this has also spurred domestic travellers to visit previously
less-frequented locations," the report points
"Landlocked by border closures, the new independent traveller has been
travelling closer to home, and hopes have been pinned on their ability to
fill the gap left by the international traveller."
TripTech data shows that the domestic market's thirst for planning,
booking and exploring Australia has helped in the recovery of tourism,
with a 43 percent increase in engagement over summer compared to the
The top 10 search terms in the locations category pointed to increased
interest in two key regions: Western Australia's South West and Great
Southern Region, and South Australia's Limestone Coast.
"This could be an indication of the domestic traveller's interest in new,
regional journeys," the report suggests.
Travel time of at least five hours between major points of interest in
these regions also showed positive signs for the desire to travel for
TripTech & CamperMate chief executive Nick Baker
said: "The analysis of the unique pre and in-trip behaviour of the
domestic market pinpoints exactly where domestic travellers have stepped
up to fill the gap left by international travellers, what regions have
benefited and those that have been hardest hit by the pandemic.
"This report is the first in our Industry Intelligence Series to publish
insights on passenger movement prior to and throughout the course of the
"Our technology dashboards and heat maps provide tourism operators with a
360-degree view of the independent traveller and opportunities for
promotion to the domestic market this year."
By geofencing each square kilometre of Australia through a unique grid
reference, TripTech analyses fluctuations in arrivals, visitation,
behaviour, points of interest and passenger movement, combined with in-app
search and keyword trends.
With 150,000 monthly active users and 3.5 million monthly map engagements,
the report includes an analysis of visitation by state, interstate
movements, regional and council travel patterns and engagement with
experiences along the route.
Wineries and breweries plus walks and trails were among the experiences
with the highest engagement rates.
Using TripTech’s road trip dashboards commissioned by Tourism Australia to
monitor patterns over summer, there was strong evidence in the decline of
iconic, internationally recognised road trips and a renewed interest for
regional getaways in South Australia, Victoria and Western Australia.
The report is available for download at
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