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AGE plays an important part in determining whether travellers choose
camping over caravans or campervans, according to a new study.
And the Roy Morgan Research says that families are happy campers and grey
nomads are for real.
Without exception, Australians aged under 50 are more likely than their
older counterparts to have stayed in a tent on their last holiday, the
research concluded.
People in the 50-plus bracket are more likely to have stayed in a
caravan/campervan.
The research found that compared to the average Australian, those who
camped on their last domestic holiday are much more likely to have
holidayed in the Northern Territory, Western Australia and Tasmania.
Just over seven percent of travellers reported camping in a tent and six
percent stayed in a caravan, campervan or motorhome on their last holiday.
In the 12 months to March 2015, 12 percent of Australians aged 14 and over
who travelled with a friend or small group of friends on their last
domestic holiday went camping.
But camping was less popular with people who travelled as a family with
children and those who took their last holiday with other family or family
and friends.
Camping was noticeably less popular among people who took their last
domestic holiday by themselves or with a partner or as a couple.
'Grey nomads are not the
product of media hype ... they're real'
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However, holidaymakers travelling as a couple were the most likely to have
stayed in a caravan or campervan (10.3 percent) on their last trip.
Roy Morgan Research's group account director Angela Smith said data showed
that camping was most popular among younger Australians while older people
were far less enamoured with this form of accommodation ... "probably
because they're too busy hitting the road in their caravan".
"Grey nomads are not just the product of media hype, they’re real," she
pointed out.
"Indeed, folks over 50 are 42 percent more likely than the average
Australian to have stayed in a caravan or campervan on their last domestic
holiday.
“When viewed through the filter of Roy Morgan Research’s in-depth consumer
segmentation tool, these trends are reiterated.
"For example, people belonging to the young, outer-suburban 'Today's
Families' community are more likely than any other group to go camping.
"Although they earn above-average incomes, Today’s Families have a lot of
domestic expenses, so camping with the kids offers them a fun, affordable
holiday option.
"Meanwhile, people from the 'Golden Years' community are the nation's most
avid caravanners/campervanners.
"Not only are many Golden Years retired, but they tend to prefer a simple
life to an adventurous one.
"So taking their time exploring the country by caravan would hold great
appeal for them."
