WESTERN Australia's caravan industry has joined forces with Tourism
Western Australia to deliver a new development initiative.
The Caravan Industry Development Initiative Program (CIDI) will focus on
improving the capacity and capability of the state's caravan and camping
sector.
It is a collaboration with Tourism Western Australia, Caravan Industry
Association of Western Australia (CIAWA) and Breakaway Tourism.
CIAWA has over 240 members, including 120 caravan parks and 75 trades.
Chief executive Craig Kenyon said the program would provide a valuable set
of resources specifically for regional caravan parks within the state.
"This important initiative is designed to address key business, workforce
and developmental priorities for regional caravan parks and will identify
opportunities for business improvement as well as providing a pathway to
national accreditation through CIAA," he said.
Caravan parks taking part would have the opportunity to select specific
elements from a suite of CIDI delivery option categories resulting in a
tailored program for individual business needs.
Mr Kenyon said the program consisted of six key stages that would lead to
operators making informed and responsive decisions and actions to improve
their business.
"The CIDI program will deliver practical and valuable elements of skills,
knowledge, awareness and collaborative opportunities to caravan and
camping business owners, managers and staff," he said.
Tourism WA's chief executive Gwyn Dolphin said he was pleased to work with
the industry to offer even better caravan and camping experiences in WA.
"In 2016, an estimated 1.6 million domestic and international visitors
spent 7.7 million nights in caravan or camping accommodation, contributing
more than $1 billion to the state’s economy," he said.
"Caravan and camping is an important sector of the tourism industry and
this initiative will help it continue to grow by meeting the high
expectations today's travellers have of tourism experiences."
The program is open to any licenced caravan park or camping ground in WA
and expressions of interest in the program are now open.
Selection will be based on competitive evaluation of the EOI applications.
They can be submitted via the CIAWA website at
www.caravanwa.com.au
