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November 2014
 

 


The proposed area for campervans and small motorhomes at Geraldton.

The proposed area for campervans and small motorhomes

Geraldton wants bigger slice of market

City moves to snare
 $9m in RV tourism

Have your say

PEOPLE have until November 7 to comment on moves to turn WA's Geraldton into an RV-friendly destination.

The city council has prepared a 74-page draft strategy for members of the public to inspect and provide comments.

It points out that neighbouring areas already enjoy significantly more RV visitors than Geraldton, with the resulting economic benefits.

The strategy believes that capturing a bigger slice of this market would potentially pour around $9.5 million a year into the city.

The idea was to turn Geraldton, which has five full-service caravan parks, into a regional resource hub for RV travellers and encourage them to stay longer and spend more.

Geraldton is one of least visited destinations in the state for RVs, with many bypassing the port city in favour of other areas.

"This exercise aims to transform Greater Geraldton into a regional resource hub for RV travellers that will generate significant additional revenue by capturing a larger share of the wallets of RV travellers who currently bypass Greater Geraldton in favour of nearby regions," the strategy says.

"The expectation is that the delivery of more and better services relevant to RV travellers will generate an improvement in positive reputation spread by word of mouth and social media, which will drive additional recreational vehicle traffic to Geraldton."

The strategy points out that Geraldton provides the final opportunity for travellers heading north or east to stock up on essential supplies.

It suggests a three-phased approach to becoming RV-friendly.

The first ‒ to be completed this year ‒ includes removing "perceived RV-unfriendly" issues and to offer services in line with travellers' expectations.

The second would see additional dump points provided in Walkaway and Mullewa between January and June next year.

Information bays at entries to Geraldton and a free public dump point at Francis St car park would form part of the final phase to be completed in June, 2016.

The strategy suggests three-month trials of short stay, low or no-cost camping for RVs.

These would be at the Pages Beach car park for self-sufficient RVs and at the Foreshore car park behind the Sail Inn snack bar for campervans and small motorhomes.

Short stays would be for a maximum of 72 hours, but rangers could extend them subject to the behaviour of travellers.

The strategy admits that the Pages Beach car park currently attracts late-night hoons and "illicit drug activities".

But it adds: "Rangers have suggested that if this area were regularly populated by caravans that the hoon behaviours and drug-related behaviours would decrease or disappear."

It points out that a changing market was driving requirements for a change in services to attract more self-sufficient recreational vehicles to Geraldton.

"Self-sufficient vehicles are lobbying for relaxed legislation to permit short-stay stopovers at locations where there are limited or no facilities," it says.

"Currently, the data suggests that Geraldton is missing out on many visitors because there are no low-cost stopover locations."

People wanting to comment on the draft strategy can click here

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