Pictured from left are Mardi Dangerfield, George Dangerfield, Patrick Dangerfield and Patrick's parents Janette and John.

Viewers to see benefits of hitting road in RV

AFL superstar Patrick
and family hit the road

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PATRICK Dangerfield, one of Australia’s most popular AFL sporting personalities, and his family recently hit the road to explore the best of the Great Ocean Road in Victoria.

They were filming for a new television series called Mobile Living, which focuses purely on the RV lifestyle disconnecting from the loud noises of everyday life and reconnecting as a family.

The show has been developed by Dometic Australia and produced by Cameron Damon Media in association with the Caravan Industry Association of Australia.

Dometic's head of marketing Justine Schuller said the company was deeply passionate about mobile living and committed to supporting the entire Australian RV industry.

"This project is specifically intended to assist with growth of the industry by appealing to a broad audience and encourage them to get involved in the RV lifestyle," she said.

"We believe that all members of the industry should be working together to support overall growth and ensure sustainability into the future."

Cameron Damon Media's national sales director Grant Manson described the series as a great achievement for all involved and an exciting opportunity.

"To be able to present a genuine superstar and his family, non-scripted, gave us an amazing insight into his life and was an absolute privilege," he said.

Dometic, in conjunction with the Caravan Industry Association of Australia, wanted to create a 'non-advertorial' show that would remind viewers of the benefits of the touring lifestyle.

Association chief executive Stuart Lamont said caravanning and camping provided the perfect avenue by which Australians could get away and reconnect with their family and friends, while refreshing the batteries from the ever demanding day-to-day life.

"To be able to capture Patrick as a person and his family spending time together, as well as integrating the many adventure activities which Patrick enjoys doing, showcases perfectly the great times that can be had while caravanning," he said.

The format has proven particularly appealing to Channel Seven, with Mobile Living allocated the highly sought-after 5.30pm Saturday time slot leading into the Saturday news.

Programming and communications manager of Seven Melbourne Jason Volbeda said it was a "privilege" to have Patrick Dangerfield and his family on board.

"When you add a host who happens to be an AFL superstar, accompanied by his wife Mardi and son George, then you tick every family-friendly box on the checklist," he said.

The first two episodes of Mobile Living will air on May 4 and May 11 on 7Main in Melbourne, Adelaide and Perth at 5.30pm and on 7Prime Regional (in Victoria, South Australia, Western Australia and Tasmania) at 5.30pm.

An encore screening will follow on May 18 and May 25 nationally on 7mate at 1.30pm.

It will be replayed on 7Two nationally and will be available on 7Plus digital nationally.