June 2010

 

Families remain one of the key markets

Caravanners shrug off interest rate rises, says industry

Mr Chapman: key markets

Mr Chapman: key markets

THREE consecutive interest rate rises have failed to dampen the enthusiasm of caravanners, according to Queensland's caravan industry.

"We've noticed a renewed confidence," Caravanning Queensland's chief executive officer Ron Chapman explained.

"They are not only feeling as though they can take a longer holiday and visit more places this year, but they are also contemplating additional purchases to improve their life on the road."

Mr Chapman said while interest rate rises would see families tighten their household budget, the affordability and freedom of touring holidays meant they would remain a preferred holiday option for this market.

"Families remain one of the key markets for touring holidays in Australia," he continued.

"The family purse is being put under more pressure, but families are still looking to enjoy a holiday away together. Overseas trips may be put on hold, but an affordable touring holiday escape is still on the cards."

About 380,000 caravans, motorhomes and camper trailers are registered in Australia, making it one of the world's most caravan-friendly countries. There are 107,000 registered in Queensland alone.

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