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'People were not just looking but
buying'
Show reaps in $45 million as
visitors open cheque books
OVERJOYED exhibitors reaped in around $45 million in business during
Australia's biggest caravan show.
Although attendance was slightly down at this year's Queensland Caravan,
Camping and Touring Holiday Show, visitors were ready and willing to open
their cheque books or use their credit cards as they toured about 300 exhibitor stands.
Catering for the budget camper through to the deluxe motorhome devotee,
the show showcased the latest innovations, services and destinations,
along with informative and entertaining seminars and displays.
"People were not just looking but buying," Caravanning Queensland's
delighted chief executive officer Ron Chapman said after the shutters were
pulled down on the successful seven-day event at Brisbane’s RNA
Showgrounds.
"The strong turnout demonstrated the returning confidence travellers had
in this segment of the tourism industry," he added.
The show drew a near record crowd of about 80,000.
In 2007, a total of 81,211 people passed through the turnstiles – the
biggest crowd in the event’s history.
"Despite rising interest rates, high petrol prices and the aftershocks of
the GFC, we attracted a lot of Queenslanders and many from interstate,” Mr
Chapman said.
Visitors spent on camping, caravanning and touring holiday products.
"This demonstrates the sustained interest in the freedom and flexibility
of touring holidays," Mr Chapman said.
"People are still wanting to travel and explore independently and they see
road travel as the best way to do this.
"Also helping to spur interest was the great new products on display at
the show ... from time-saving gadgets and luxury motorhomes through to new
tourist parks and facilities which are more like resorts.
"While many have an image of the grey nomads when they think of
caravanning, the fact is that families are a large and growing portion of
the market."
There are about 380,000 caravans, motorhomes and camper trailers
registered in Australia – 107,000 in Queensland alone – making it one of the world’s most
caravan-friendly countries.
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Copyright 2005
Dennis Amor All Rights Reserved
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