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THE beachfront Bonny Hills Holiday Park near Port Macquarie in New South Wales has joined the BIG4 chain.

It became the first park this year to be officially welcomed into the Australia’s biggest network of holiday and tourist parks.

Owner Alan King said the decision to join the BIG4 family was a no-brainer for him because he believed the group held a premium brand influence in the market.

"BIG4 Bonny Hills is a small but magnificent property located right on one of NSW’s most beautiful patrolled beaches, Rainbow Beach.

"Since opening for business just before Christmas, bookings have been chaotic, which is great," he added.

His park is described as a peaceful paradise located just 20 minutes south of Port Macquarie. Accommodation facilities are set amongst the coastal woodland and natural surrounds, boasting both modern holiday cabins and grassy powered sites.

BIG4 chief executive officer Ray Schleibs said he was pleased to be welcoming BIG4 Bonny Hills to the BIG4 group.

"We are really excited to have another fantastic operator join our portfolio of parks across Australia," he explained.

"The park is located in a great holiday hotspot for guests and adds a new holiday experience to the group. We look forward to working with them to further build on the success of their park as the industry continues to grow."