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RV COMPONENTS supplier AL-KO has launched a new website offering a
comprehensive online resource to help caravanners have a smooth towing
trip.
It offers up-to-date information, practical advice, "how to" guides and
handy tips for towing caravans, trailers and "anything else worth towing".
With research showing more and more caravanners are becoming active
online, including both grey nomads and younger families, the site will
provide an invaluable resource for those on the road or planning a trip.
To this end, it has been optimised for viewing on tablets and mobile
devices.
"AL-KO fields questions every day related to towing," AL-KO International
marketing services manager Brad Hooper said.
"It's our area of expertise, so we knew we could provide a valuable
resource to help people such as caravanners and boat owners get the most
out of their lifestyle and set off on the road more confidently.
"As the leading supplier of components to the towing industry, we're in a
unique position to help address a wide range of subject areas and help
demystify towing.
"AL-KO wants to be known as a trusted partner."
For the initial launch, AL-KO has compiled more than 80 articles covering
key towing questions, plus a more comprehensive towing eBook.
Site visitors can subscribe for regular email newsletter updates, as well
as sort and search content by their specific interests ... from buying a
caravan to maintaining a boat trailer or towing safely.
"We really see this site as a hub for the caravan and marine communities,"
Mr Hooper said.
"We are working together with industry partners to help people on their
journey.
"Once the site is further established we would like to see it become a
social channel for people to communicate with others setting off on
similar towing journeys.
"Both the site and our Facebook community will enable this interaction."
The site will publish regular helpful information, including articles,
videos, how-to guide books and contributions from industry partners in
specialist areas.
"Ultimately, it is a resource we want the whole industry and the
caravanning and boating community to embrace as a useful tool," Mr Hooper
said.
"AL-KO is just taking the initiative to make this platform possible."
To visit the site, click here.
