A SIGNIFICANT increase in support for the activities of the caravanning
and camping industry's peak body underpins a new agreement between
Discovery Holiday Parks and the Caravan Industry Association of Australia.
The agreement concentrates on expanding marketing activities, including
support for an international strategy on behalf of the industry as well as
driving research and increased compliance efforts.
It also covers encouragement for new and future leaders and decision
makers within the industry.
The caravan holiday park industry generates over $1.8 billion in revenue,
with caravanning consumers spending a massive $8.6 billion annually.
Much of this is in regional Australia.
The agreement, worth over $150,000 annually, continues the commitment by
both parties to strengthen networks and support continued growth for this
burgeoning market which is valuable for many local communities.
'We must be nimble
to respond to such
market conditions'
|
Association chief executive Stuart Lamont pointed out that the landscape
in which the caravan holiday park industry operated was dynamic and
changing quickly
"We must be nimble to respond to such market conditions," he said.
"As an industry, we are being disrupted like never before through new
business models, the sharing economy and a changing legislative
environment.
"It is important that while we may hold individual opinions on these
threats and opportunities, most of all we need to understand such change
so that we, as an industry, can be prepared for what future lies ahead and
take maximum advantage."
Discovery Holiday Parks chief executive Grant Wilckens commented: "As the
largest owner-operator within the caravan holiday park sector, it is vital
that the national body is focused and strong and that they are
appropriately resourced to grow and protect the caravan holiday park
industry.
"While legislators may be bound by state boundaries, our customers are
nomadic in nature and we must support a national, holistic and
collaborative association environment."
