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THE importer of a popular brand of European-built caravans reports a
"modest" rise in sales during last 12 months.
R.V. Asia Pacific attributes the 12 percent increase in Adria sales to a
shift by caravanners to smaller, less fuel-guzzling towing vehicles.
General manager Chris Swann said there has been a marked trend of caravan
buyers wanting to utilise their existing family sedan or SUV, and the
lightweight Adrias easily met this requirement.
Mr Swann explained that there has been a "noticeable shift away" from the
heavier 4WDs to the much more popular soft SUVs.
"Adria caravans, initially developed for the European market, are both
lightweight in construction and very economical to tow," he said.
"Less weight translates into substantial fuel savings. People today don't
want to change their family vehicle just to be able to tow a caravan, and
with the trend towards healthy outdoor holidays this is good news for
families."
Asked to comment on how he thought the year ahead was looking for the
caravan industry, Mr Swann said indications were that more people were
opting for a healthier outdoor lifestyle when it comes to taking a family
holiday.
"Caravaning is an ideal way to achieve this," he said. "We expect a
further increase in demand for Adria caravans and look forward to
increased sales as a direct result."
